Summary

In this episode, Rebecca interviews Erika McInerney, a social media and marketing expert. Erika shares her entrepreneurial journey and how she started her business, McInerney Marketing.

She focuses on helping small business owners in regional areas navigate social media. Erika provides tips on staying on top of social media changes and advises small business owners to prioritize and focus on one platform at a time.

She also emphasizes the importance of creating and repurposing content and suggests breaking up the content creation process into research, idea generation, and creation. The episode concludes with a discussion on celebrating milestones in business.

Key Takeaways:

• Transition from Corporate to Entrepreneurship
• Regional businesses have unique challenges and it's important to understand the local vibe when working with them.
• Batch creation of content is the easiest way to stay on top of your content creation
• Regular research from trusted sources and understanding new features helps her translate them for clients

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Connect with Erika:

• Website: https://www.macandernie.com.au/ 
• Instagram: https://www.instagram.com/mac_ernie 

Chapters

00:00 Introduction and Background
00:58 Entrepreneurial Journey
03:21 Starting a Business
04:23 Working with Regional Clients
05:37 Staying on Top of Social Media Changes
07:41 Navigating Social Media for Small Business Owners
09:42 Creating and Repurposing Content
11:21 Tips for Content Creation
12:23 Celebrating Milestones