Give Your Brand Personality with Debbie O'Connor
Mar 05, 2024Summary
In this episode Rebecca interviews Debbie O'Connor, Founder of Design Agency White River Design and Co-Working Space The Creative Fringe.
Debbie shares her journey of starting a business in a new country, evolving her graphic design business, creating a co-working space, building a community, writing a book on brand personalities, and being part of the Champagne Lounge community.
She's one extraordinary lady, and you're going to want to hear her story.
Takeaways
- Starting a business in a new country can be challenging, but finding creative ways to connect with people and build a network can lead to success.
- Evolving a business and taking on new challenges can keep things interesting and lead to growth.
- Creating a co-working space with flexible options can provide a solution for entrepreneurs and small businesses who need office space without long-term commitments.
- Building a community and giving back can create a sense of belonging and support for both business owners and the local community.
- Using psychology-based strategies, such as brand personalities, can help businesses create a consistent and impactful brand identity.
- Recognition and awards can validate the hard work and creativity put into a project or business.
- Being part of a supportive community, like the Champagne Lounge, can provide a space for connection, collaboration, and problem-solving.
To join The Champagne Lounge Community go to: https://www.thechampagnelounge.com/join
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Connect with Debbie:
- Website: https://www.whiteriverdesign.com/
- Instagram: https://www.instagram.com/WRDCreative
- Instagram: https://www.instagram.com/debbieobrands/
Chapters
00:00 Starting a Business in a New Country
03:00 Evolution of a Graphic Design Business
06:00 Creating a Co-Working Space
09:00 Building a Community
12:00 The Book on Brand Personalities
17:00 Awards and Recognition
18:00 The Champagne Lounge Community
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